Amy LaGrant 

LeadIng Gerontology Expert 

Amy is a leading marketing and gerontology professional with over 20 years of experience helping brands connect with baby boomers, seniors and family caregivers.

Amy has held leadership roles in some of the industry’s leading advertising agencies.  Amy owns her own branding and marketing agency focusing on products and services that serve seniors and the caregiving market, BrandMETTLE. 

Amy currently speaks on issues surrounding dementia caregiving, ageism and consumer insight for the mature marketplace. 

Previously, Amy was SVP, Brand Strategy for Bluespire Marketing. Prior to Bluespire, Amy led all marketing efforts for Virtual Health, a telehealth and family caregiver integration company. Before that Amy led strategy at multiple mature marketing and consulting agencies such as Continuum Crew, J. Walter Thompson and Age Wave where she helped drive the overall business approach, marketing plans, and executions for clients such as Del Monte Foods, ACTS Retirement Communities, PositScience, AARP, and Stewart Enterprises.

Prior to her advertising agency days, Amy worked for AARP in Legislative Affairs and Marriott Senior Living in Sales and Marketing. She holds a Bachelor’s Degree and is in the final stages of completing her Masters in Social Anthropology.

Amy has a passion for the senior audience and serves on committees for organizations such as the Alzheimer’s Association and Aging2.0. 

Most recently Amy shared her caregiving story on the TED stage.