Aging · Caregiving · AgeTech
Let’s break the stigma of growing older.
I’m Amy LaGrant — a gerontologist, marketer and family caregiver, founder of ALGS Consulting and co-founder of AgeInnovate. For more than 20 years I’ve helped brands understand mature consumers, and I speak about ageism, dementia caregiving and the future of aging.
Watch my TEDx talkALGS Consulting · Amy LaGrant Strategy
Strategy for the longevity economy.
ALGS Consulting is my strategy practice. I help brands, senior-living and care organizations, and AgeTech founders understand and reach older adults and the families who care for them — with insight grounded in gerontology and more than 20 years of mature-market marketing.
Start a conversationMature-market brand strategy
Positioning, messaging and campaigns that connect authentically with baby boomers and seniors.
Caregiver & senior-living marketing
Reaching family caregivers and residents with empathy, clarity and real consumer insight.
AgeTech go-to-market
Helping founders and investors understand older users and bring products to the people who need them.
Age-inclusive messaging
Finding and removing ageism in advertising, media and brand voice — so every generation feels seen.
Three lenses on aging — professional, practical and personal.
As a gerontologist, a marketer and a daughter who cared for her father through dementia, I bring a rare, whole-picture view to every room I speak in.
Fighting ageism
Challenging the stereotypes that shape how advertising, media and workplaces treat people over 50.
Family caregiving
Honest, hopeful guidance for the families caring for loved ones living with Alzheimer’s and dementia.
The mature consumer
Consumer insight that helps brands connect authentically with baby boomers, seniors and caregivers.
Co-Founder · AgeInnovate
Where Tennessee meets aging, care and technology.
In 2024 I co-founded AgeInnovate with Caroline McGowan because one of America’s leading healthcare and tech cities didn’t have a room focused on aging. Now it’s Tennessee’s AgeTech community — connecting founders with local investors, building relationships and leading the conversation on the future of aging and care.
TEDx Franklin
Being a family caregiver is hard.
How one daughter made things easier by creating a unique world for her father with Alzheimer’s — a talk later highlighted for TEDx’s global audience.
Bring Amy to your stage.
Keynotes, panels and workshops for conferences, senior-living providers, healthcare organizations, investors and brands.
- Aging issues
- Dementia caregiving
- Alzheimer’s
- Ageism
- AgeTech & the longevity economy
- Marketing to seniors
- The 50+ consumer
RECENT ENGAGEMENTS
In the news
When my father was diagnosed with Alzheimer’s, a career spent championing older adults became personal.
— Amy LaGrant, Nashville Walk to End Alzheimer’s Chair
Let’s talk
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